What are Some of the Benefits of an ICO?

What are Some of the Benefits of an ICO?

Table of Contents

What are Some of the Benefits of an ICO?

An initial coin offering is a perfect crowdfunding vehicle that is “open, distributed, and liquid.” The biggest breakthrough of ICO occurred in 2017 when the ICO number increased significantly, and, according to studies, the amount of capital attracted through the ICO outperformed traditional venture capital funds.

One can draw this inference from the definition of an ICO, that an ICO aims to raise funds to pay the costs incurred during a blockchain’s or coin’s development. One of the success measures of ICO is the listing of coins on various virtual platforms, which is important and defines the success of investors, companies, or entrepreneurs.

Read Also: ICO vs. STO: What’s the Difference?

ICOs are favored for their multiple benefits for organizations that issue tokens, investors, and consumers.

What are Five Successful Initial Coin Offerings (ICO)?

What are Five Successful Initial Coin Offerings (ICO)?

The biggest initial coin offerings have helped millions of people and organizations to raise billions of dollars. Although the IT industry has witnessed many successful ICOs, it still provides many business opportunities. Here is the list of the top five token releases to date;

  • Known to be one of the first initial coin offerings, Ethereum has made more than digital money compared to its predecessor, Bitcoin. Using smart contracts, decentralized apps can be created using Ethereum, a blockchain technology.
  • IOTA’s initial coin offering (ICO) is based on blockchain technology with the Internet of Things. Also, a cost-free, scalable environment was given via their decentralized transaction ledger.
  • Stratis is a software platform that supports many programming languages and enables companies to develop, test, and deploy programs.  Furthermore, none of this requires the setup or administration of a development environment. Nearly 1,000 BTC were raised during their ICO, valued at $675,000 and now over $8 million.
  • EOS, this popular cryptocurrency, raised more than $185 million in the first five days of its initial coin offering (ICO). Now, it is renowned for being the biggest ICO. EOS asserts in its white paper that its network is competitive (Alternative to Ethereum’s). They provide a wide range of blockchain-compatible business solutions.
  • Formerly known as Antshares, and now NXT, undergone two times of token sales. This ICO has tied up with Microsoft and the Chinese government to launch 3 cents in its initial coin offering (ICO). From October 2015 and January 2018, the cost of their coins soared to $180M. NXT is known to be one of the largest ROI coin offerings, as mentioned in its white paper.

Read Also: Which are the Best ICO Listing Websites Out There?

Benefits of ICO

Benefits of ICO

Below, we’ll discuss the usually analyzed advantages/ benefits of ICO, namely;

  • Convenient for Start-ups and Investors

The biggest advantage of an Initial Coin Offering (ICO) is that it gives access to a range of people, from freelancers and startups to mature investors. There aren’t any time constraints; contributors can also invest at any time, unlike traditional funding set-ups. Anyone who wishes can become an early investor. Thus, ICOs are a favorable option for Startups because, more often than not, startup companies lack the required funds to kick-start their project but can potentially raise their value over time.  

A Token launch is similar to the sale of API keys, and it’s difficult to restrict the sale of these keys to accredited investors alone. Hence it is bound to increase the buyer base relative to traditional equity financing for a start-up.

Read Our Blog: 7 Most Successful ICOs of All Time

  • Online Marketing

It’s easier to gather information about tokens via surfacing the net. Buyers interested in these coins can learn about the ICO through the organization’s website, online forums, messaging applications, and social media websites. The internet leverages ICOs, and a large, general audience is attracted to the venture if marketed right. Also, companies seeking to raise capital through innovative blockchain-based technologies do not need high marketing and advertising costs which helps to reduce the cost of raising capital. 

  • Swift and Unchallenging Mechanism

All the transactions are done online. One can sell tokens internationally over the internet. Instead of relying on regulatory filings, as with other exchange forms like IPOs, stocks, bonds, etc., an ICO relies on blockchain technology to maintain a ledger of its multiple transactions. Data is constantly updated within seconds. All this makes an ICO less time-consuming, less energy-draining, and more efficient.

  • Decentralization – Blockchain 

From substantiating and establishing contributions to distributing tokens, ICOs only require monitoring and updating the distributed digital ledgers.

A distributed ledger lets all investors know about the ICO process daily, as the status of an ICO at each time is written on the Blockchain. This decentralization concept prevents issuers’ fraudulence over investors through ICO. ICO also changes our notion of property rights. As in the case of tokens, the final arbiter of who possesses what property is not a national court system but an international blockchain. 


  • High Liquidity

High liquidity refers to an asset’s ability to be quickly bought or sold in the market without significantly affecting its value. ICOs are advantageous because early contributors have more liquidity in early-stage companies. Most popular tokens could exceed $100 million in 24-hour volume. Huge liquidity premium alone causes tokens to predominate (provided they are legally and technically feasible) because the time to liquidity enters inversely in the exponent of the compound annual growth rate. 

  • Profit Potential & High ROI

ICOs are said to be unregulated and risky for investment, but surely “the profits from the hits outweigh the losses of the misses.” For instance, the price of bitcoin was around $100 in June 2013 and was trading at $4,000-5,000 in early September 2017. Now investors are searching for a token that can replace Bitcoin in terms of economic appreciation. Many are citing Ethereum as “the next bitcoin.” 

ICOs are high-risk and high-reward assets. Investors seek high liquidity and the ability to recover the invested money quickly and other additional returns. A quick fix is provided to them through an ICO, making it a fairly attractive investment solution.

  • Democratizing Model/Network

Initial Coin Offerings (ICOs) are changing fundraising by democratizing access to financial capital. It’s the era of globalization of financing. ICO virtualization has made it possible for anyone, anywhere in the world, to invest in a company that is established or operating in any country. 

ICOs have caused the significance of going to Silicon Valley / Wall Street to raise funding to diminish. Everything is on the internet from the workings and marketing to opportunities. It paves the way for more expanded investment opportunities as more international clients/investors are lured into these projects. 

  • Lack of Intermediaries

Tokens mean instant custody, not requiring the role played by intermediaries. Elimination of financial intermediaries automatically minimizes the cost of funding and also the funding speed. There’s also less government control compared to traditional financing methods.

Specific Considerations

In 2019, ICO activity started to decline sharply, partly due to the legal ambiguity that ICOs operate. However, there is no foolproof way to sustain with the recent initial coin offerings even if investors do their research and track down the ICOs to invest in.

If necessary, the U.S. Securities and Exchange Commission (SEC) is permitted to intervene in an ICO, such as when the SEC has taken emergency action against Telegram and received a restraining order (temporary) after the Telegram development team allegedly engaged in illegal conduct and by the act raised $1.7 billion in an ICO during the years of 2018 and 2019. In March 2020, the Southern District of New York U.S. Court granted a preliminary injunction. An $18.5 million civil sanction and the repayment of $1.2 billion to investors were both mandated for Telegram.

Read Our Blog: Top 6 ICO Platforms You Can Trust

When considering investing in an ICO, there is no assurance that the investor won’t become the victim of fraud or scam. However, you can follow these to take precautions against ICO scams.

  • Make sure the project developers can articulate their objectives properly. White papers for successful ICOs often have simple and clear goals.
  • Always seek transparency. Investors have to demand complete transparency from every company that runs an ICO.
  • Evaluate each legal term and condition of the ICO. Since there is a lack of traditional regulators, it is the investors’ responsibility to confirm the legitimacy of an ICO.
  • It is advised to keep ICO funds in an Escrow wallet. Escrow wallet protects against scams as multiple access keys are mandatory to form and open this wallet.
  • This type of wallet effectively prevents fraud and requires several access keys.

You may have to buy more coins to invest in the project since certain ICOs use other cryptocurrencies.

Why is there Immense Hype Around ICO?

The hype surrounding ICOs is tremendous. And there are many internet forums where investors meet to discuss potential opportunities. Some of the most well-known celebrities, including Steven Seagal, have urged his followers or fans to invest in a trending new initial coin offering (ICO). 

The SEC previously warned that it was illegal for celebrities to advertise ICOs on media platforms without disclosing the payment they received to do so.

Read Also: Top 10 ICO Development Companies in 2023

Centra Tech (an ICO that closed in 2017 with $30 million in funding) has previously been endorsed by DJ Khaled and the legendary boxer Floyd Mayweather Jr. The two celebrities reached a settlement with American regulators when Centra Tech was ultimately revealed to be a fraud in court. Three of the company’s founders were found guilty of ICO fraud.

Before taking part in an ICO, investors looking to invest should become familiar with cryptocurrencies and learn everything there is to know about ICOs. ICOs are not legally regulated, so it is advised for investors to proceed with utmost caution when it involves ICOs.


Concluding Remarks

The amount of funding attracted by the ICO remains the most commonly used indicator for the success of companies or entrepreneurs. Organizations are considering issuing tokens as they are assumed to be securities. Because unlike holding a stock of a company (whose products a contributor never used), ironically, tokens can be more tangible than securities. On the market end, token buyers are trying to be more cautious about buying and trading ICO tokens. On the other hand, the cryptocurrency community is putting its best efforts into regulating token sales and conducting due diligence on behalf of the public.

In the end, we’ll advise you if you have an inclination in the crypto universe and are interested in buying ICOs, practice proper precaution before you invest in a company just to be safe.

SoluLab stands out as a premier ICO development company, particularly valuable for startups aiming to establish their presence and raise essential capital. Leveraging their expertise, SoluLab maximizes fundraising potential through top-tier ICO development services, tailored to fuel success in the evolving ICO landscape. Their adept team specializes in pioneering solutions, guaranteeing optimal outcomes for fundraising campaigns. For those looking to redefine the cryptocurrency venture experience, SoluLab offers a fully-customized white label ICO platform with multi-blockchain support. To embark on this transformative journey, connect with SoluLab and initiate the next phase of your business expansion.


1. What is an ICO, and what benefits does it offer to businesses?

An Initial Coin Offering (ICO) is a fundraising method that allows businesses, especially startups, to secure capital by issuing and selling their own cryptocurrency tokens. One major benefit of ICOs is their global accessibility, enabling businesses to tap into a vast pool of potential investors without geographical constraints. This democratized funding model fosters inclusivity, as anyone can participate and support innovative projects, thereby enhancing the overall reach and visibility of the venture.

2. How does an ICO contribute to business innovation and growth?

ICOs provide a unique avenue for businesses to showcase their innovative ideas and technological solutions to a wide audience. This exposure can attract tech-savvy investors who believe in the project’s potential, leading to increased funding. Additionally, ICOs often offer early adopters the chance to acquire tokens at a lower cost, fostering a community of supporters who are genuinely invested in the project’s success. This community can become vocal advocates, amplifying the project’s credibility and driving growth.

3. What role does SoluLab play in enhancing the benefits of ICOs?

SoluLab is a leading ICO development company that specializes in creating tailored solutions for startups looking to launch their ICO campaigns. With their expertise in blockchain technology and software development, SoluLab crafts ICO platforms that are secure, user-friendly, and adaptable to multiple blockchains. By collaborating with SoluLab, businesses can ensure their ICOs are built on robust foundations, increasing investor trust and raising the likelihood of successful fundraising.

4. How do ICOs promote liquidity for investors and token holders?

One of the appealing aspects of ICOs is the liquidity they offer to investors and token holders. Once tokens are listed on cryptocurrency exchanges, they can be traded, providing investors with the flexibility to buy or sell their tokens as desired. This liquidity fosters a dynamic secondary market, where the value of tokens can appreciate based on demand and adoption, ultimately benefiting both the project and its supporters.

5. Can you elaborate on the advantages of a white label ICO platform?

A white label ICO platform, such as the one offered by SoluLab, provides businesses with a fully customized solution for launching their ICOs. This platform can be tailored to match the brand’s identity, ensuring a consistent user experience. Moreover, white label platforms often come with pre-built functionalities, reducing development time and costs. By leveraging a white label ICO platform, businesses can focus on refining their core offerings while leaving the technical intricacies to experts.

6. How do ICOs empower projects in niche industries to raise funds?

ICOs have the power to democratize fundraising, making it possible for projects in niche industries to attract capital that might be otherwise challenging to secure through traditional methods. Investors with a keen interest in a particular niche can find and support projects that align with their passions, thus fueling innovation in unique sectors. This ability to tap into a dedicated investor base enhances the viability of niche projects and contributes to diversifying the global economy.

7. What sets SoluLab apart in the ICO development landscape?

SoluLab is a trailblazer in the realm of ICO development services, offering an unparalleled combination of expertise and innovation. Their hallmark lies in providing businesses with the opportunity to launch their own white label ICO platform, complete with multi-blockchain support. This customized approach ensures that ICO campaigns are not only secure and reliable but also tailored to the brand’s vision. With a deep understanding of blockchain technology, SoluLab is committed to transforming fundraising experiences and driving success for new cryptocurrency ventures.

Related Posts

Tell Us About Your Project