Augmented reality or AR begins with a device equipped with a camera like a tablet, smartphone, or smart glasses that is loaded with augmented reality software. At the time when a user points at the device and looks at an object, the augmented reality software identifies it with the help of computer vision technology, which helps analyze the video stream.
Augmented reality or AR apps work by using the device where the AR app exists to appropriately blend the digital content into the real world. The users get the freedom to choose a feature and capture photos & videos along with all the fun elements. They can also add a wide array of available virtual items.
How does an AR app work?
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Shipra Garg is a tech-focused content strategist and copywriter specializing in Web3, blockchain, and artificial intelligence. She has worked with startups and enterprise teams to craft high-conversion content that bridges deep tech with business impact. Her work translates complex innovations into clear, credible, and engaging narratives that drive growth and build trust in emerging tech markets.