Continuity

Continuity is an advanced microsite builder that leverages NFC (Near Field Communication) technology to create one-pager websites. These websites are designed to cater exclusively to a user base that purchases a product connected with NFC chips. The NFC chips, available in various forms like stickers or tags that can be attached to apparel, enable secure and premium access to the microsites. The platform is equipped with robust security protocols to restrict unregistered access, ensuring that only the designated user base can interact with the content. Additionally, Continuity, through its exclusive website feature, empowers brands to establish an “aura” of exclusivity, fostering a unique and personalized connection with buyers. This innovative approach not only enhances the brand’s image but also cultivates a sense of exclusiveness, strengthening the bond between the brand and its discerning clientele. Continuity aims to enhance brand exposure and foster repeat customers through monitored user journeys.

Continuity’s business model revolves around providing a unique and exclusive digital experience to users who have purchased products associated with NFC chips.

The platform utilizes a microservices architecture, incorporating NFC technology, security protocols, and user journey monitoring to create a seamless and secure user experience.

The NFC-enabled microsites are hosted on a scalable and secure infrastructure, ensuring high availability and protection of user data.

The microservices architecture facilitates efficient communication between different components of the platform, allowing for real-time updates and monitoring, such as analytics data of the microsite widgets (widgets as in YouTube and Spotify components), and visitors data who visited the microsites.

Access to all the things happening in the platform, from users creating microsites, purchasing chips, monitoring microsites they want to publish, etc.

Secure User Access: Ensuring that only the designated user base has access to the premium content through NFC chips presented a security challenge.

User Journey Monitoring: Tracking and analyzing user journeys to provide brands with valuable insights while maintaining user privacy and data security posed a unique challenge.

Integration of NFC Technology: Effectively integrating NFC technology into the microsite builder platform and ensuring its seamless operation with security features.

Creation of a Website Builder: Develop a website builder that enables users to effortlessly craft microsites, designed to be user-friendly, straightforward, and accessible even for those with minimal technical expertise.

Secure Access Protocols

Continuity with the help of SoluLab implemented advanced security protocols, including encrypted communication, secure user authentication, and access control mechanisms. Only users with registered NFC chips can gain access to the premium content.
Privacy-Centric Analytics

The platform adopted privacy-centric analytics tools that anonymize and aggregate user data, providing valuable insights to brands without compromising individual user privacy.
Seamless NFC Integration

Continuity collaborated with NFC technology experts to seamlessly integrate NFC chips into the microsite builder. This involved creating APIs and protocols for effective communication between the microsites and the NFC chips.

Reliable Access Management: Continuity ensures that only users with valid NFC chips can access premium content, enhancing the exclusivity of the digital experience.

Privacy-Centric User Journey Analytics: The platform anonymously tracks user journeys, providing brands with valuable analytics without compromising individual user privacy.

Versatile NFC Form Factors: NFC chips are available in various forms, such as stickers or tags, offering users flexibility in choosing how they want to integrate the technology into their apparel or products.

Enhanced Brand Exposure: Continuity’s NFC-enabled microsites have provided brands with a unique way to connect with their user base, fostering brand loyalty and exposure.

Increased Repeat Customers: The exclusivity of premium content accessible only through NFC chips has led to an increased number of repeat customers, as users seek to continue enjoying the personalized experience.

Privacy-Compliant User Analytics: The adoption of privacy-centric analytics has ensured that brands receive valuable insights while respecting user privacy and compliance with data protection regulations.