Our client, a newly launched stablecoin project backed by real-world assets (RWA), aimed to penetrate the competitive stablecoin market by building trust, driving token adoption, and positioning itself as a credible alternative to legacy players like USDT and USDC. The project was in its early stages with no significant digital footprint and required end-to-end marketing and growth support.
CLIENT enables direct stakeholder control while capturing protocol value, transforming the project into an independent, community-driven platform.
CLIENT needs to expand beyond its initial ecosystem while maintaining high-quality engagement, requiring a strategic balance of community growth, user education, and sustained participation across multiple channels.
Liquidity and network effects drive stablecoin success. USDT's dominance highlights early entry and massive liquidity as key competitive advantages.
In the evolving landscape of decentralized finance, building a stablecoin platform that ensures long-term sustainability, user alignment, and regulatory compliance presents a complex set of challenges.
Entering a highly saturated stablecoin market
No prior brand or awareness in the Web3 space
No working product at launch
Budget-sensitive marketing with a focus on ROI
Challenge of maintaining community engagement post-initial airdrop
Brand differentiation from previous blockchain affiliations
Lack of culture around community involvement within stablecoin products
Integrated ecosystem development through different initiatives that captures present touchpoints
CLIENT has presence across varied demographic profiles
We acted as the project’s extended marketing arm—owning everything from positioning and brand building to user acquisition and exchange coordination.
Let’s build the next category-defining Web3 product—together.
We employed a bespoke self-amplifying funnel from X through Discord as a means to onboard users using the Episode 1 airdrop launch as a medium. The funnel successfully onboarded ~4,700 users (eligible and ineligible) into the Discord.
To manage a rapidly evolving campaign, we implemented weekly mini-sprints. These sprint-based check-ins and deliverables enabled tight control over outputs and accountability on high-priority items.
To amplify each activation for maximum reach, we followed a consistent release sequence:
Every campaign activity aligned with one of these strategic objectives:
