mobile commerce app
Built an on-demand app that helps users discover wine, beer, and liquor nearby, then order instantly from local stores.
case study
Marketplace for Alcohol Success Story of Bevvi
An on-demand mobile app that helps users find wine, beer, and nearby liquor stores quickly, then order instantly through a more personalized local marketplace experience.
bevvi at a glance
Customers could discover, compare, and order local alcoholic beverages without guessing which nearby stores carried what they wanted.
what SoluLab delivered
Designed a sharper local alcohol marketplace experience.
Bevvi needed more than a shopping app. It needed a discovery-first marketplace that connected customers, local retailers, and local beverage preferences in one clean mobile flow.
retailer and supplier connectivity
Connected customers with local suppliers, distributors, and retailers so they could compare options and find the best fit quickly.
personalized beverage discovery
Added filters, tasting guidance, and personalized profiles to help users find drinks aligned with their preferences.
loyalty and promotions
Designed reward loops with points, referrals, discounts, and offer notifications to keep users engaged after checkout.
client vision
A customized app that brought beverage discovery and doorstep fulfillment together.
Bevvi wanted customers to connect with nearby restaurants, bars, and liquor stores, place orders instantly, and finally stop struggling to find their favorite alcoholic beverages in changing weather, unfamiliar neighborhoods, or fragmented local inventory.
discovery-first commerce
Built for users who needed help finding the right drink before they ever hit checkout.
local retail matching
Connected demand with nearby stores and suppliers instead of relying on generic inventory views.
repeatable retention
Rewards, referrals, and preferences made every future order feel faster and more relevant.
business overview
Turned an everyday discovery problem into a more informed local marketplace.
Instead of asking users to hunt store by store, Bevvi repositioned alcohol shopping around relevance, locality, and confidence.
Bevvi, based in New York, wanted to eliminate the friction people faced when trying to identify their favorite beverage and find stores that actually stocked it.
SoluLab was engaged to connect customers with nearby alcoholic suppliers and retailers while making it easier to compare inventory and unlock better deals.
The broader goal was to help users discover the best local beverages through a more informed, location-aware marketplace experience.
the challenge
Balancing breadth of choice with clarity, trust, and local relevance.
The Bevvi marketplace had to feel rich without becoming noisy, and useful without losing local accuracy. That meant solving both the experience problem and the supply-side coordination problem at the same time.
broad product discovery
Users needed a mobile platform where they could browse a wide range of alcoholic beverages, compare options, and confidently try something new.
specialized inventory variety
The catalog had to support different preferences, including low-sugar, sugar-free, and caffeine-free beverage options.
local supply traceability
The marketplace needed stronger traceability across local manufacturers, distributors, suppliers, and retailers to reflect the realities of each local market.
our approach
Added loyalty, discovery, and convenience into the same ordering journey.
The project started in May 2018 with a clear product bet: if ordering felt smart, local, and rewarding, Bevvi could earn repeat behavior instead of one-time transactions. Loyalty points, better discovery signals, and stronger retailer presentation all reinforced that bet.
convenient order pickup
Users could place an order and pick it up directly from nearby stores while on the go.
enhanced locating accuracy
Filtering and discovery tools made it easier to narrow choices by food pairings and beverage preferences.
friendly suggestions and tips
Expert tasting advice and curated guidance helped users make smarter purchase decisions.
customize customer portfolio
Users could build a personal preference profile and return to a more tailored shopping experience over time.
customize retailer portfolio
Local retailers could present stronger storefront profiles that highlighted their selection and drew in more customers.
real-time tracking
Real-time GPS-backed order tracking gave customers better visibility from checkout through fulfillment.
inside the app
Showed users what to buy, where to buy it, and why it fit them.
Bevvi's product experience combined browsing, ordering, profile building, and promotional discovery into a single mobile flow that felt more tailored than a typical catalog app.
About App
Beyond store discovery, Bevvi gave users more reasons to return: larger carts, personalized deals, and better product context around what they were buying and how it paired with their preferences.
Add more than one food and liquor product to the cart and place multi-item orders in a single flow.
Notify users about discounts, offers, and promotions across wines, beers, mixers, spirits, and more.
Give users access to beverage descriptions, pairing guidance, referral credits, and lower-cost purchases.
results
A journey from ideas to measurable marketplace traction.
Bevvi launched with a clearer local value proposition, stronger mobile usability, and ratings that reflected a better user experience across both app ecosystems.
technology stack
Built with practical tools for ordering, messaging, payments, and scale.
The original Bevvi build leaned on a focused stack that supported transactional flows, communications, payments, and retailer-facing marketplace operations.
Twilio
Messaging and communication
Braintree
Payments
PayPal
Checkout
Mandrill
Transactional email
Debian
Server environment
DataStax
Data layer
GWT
Web tooling
Nexmo
Telephony APIs
what our clients say about us
Execution stayed organized even as the product scope moved across tools and teams.
"Top-notch project managerial skills, everything was very well-tracked. We use Trello for some stuff, Basecamp for some stuff, and JIRA for bug-tracking."
Dipanjan Chatterjee
CEO - Bevvi
ready to build
Need a marketplace that feels more curated, local, and conversion-friendly?
We can help design the product strategy, discovery flow, and commerce experience behind your next mobile marketplace.