Sweepstakes are an efficient marketing channel that helps develop your business, generate more leads, promote your brand, and increase sales.
Sweepstakes have several benefits compared to other marketing methods. In addition, it’s easy and inexpensive to run. Just one single promotion can result in getting new customers, increasing sales, increasing followers on social media like Twitter, Facebook, Pinterest, etc, and better brand exposure and awareness.
According to Hubspot, “approximately 33% of contest entrants agree to receive information from brands allowing you to remarket to those customers to land the sale”.
Sweepstakes can go viral easily. Therefore, you can design it to attract new potential customers to your store.
You can provide unique referral links to each participant to track who referred whom and reward them accordingly. And, these friends will refer to other friends and in this way, the website will attract more visitors and will help increase awareness of the website.
Now you might be wondering, “How exactly does that help my business?” Often, e-commerce websites that run sweepstakes will ask entrants to share their details with the website.
For example: “Enter with your email address” or “Follow us on Instagram to win.”
If you have a new website, you can use sweepstakes to help make more potential customers aware of your website.
Sweepstakes are viral. Customers talk about them all the time and share them with their friends and colleagues. However, you can encourage them to share it even more by providing incentives. Just by providing small incentives, you can increase a lot of potential customers
Further, offer them additional entries by liking, tweeting, or inviting friends to sweepstakes. You could even offer them a guaranteed gift (a discount for instance) for inviting several friends, to join in or post about the sweepstakes on social media.
Overview of case study
Unique Hotels is a small group lifestyle hotel located mainly in Tallinn, Estonia and Manor House just outside the city. Each is located in historical buildings and surroundings that have been updated to include modern conveniences. And, each has a different character and level of service.
Noritz manufactures tankless water heaters for both home and commercial use. They’re sold through various distribution channels that primarily include installers and dealers. They expressed a desire to establish a way to increase brand exposure and gain the ability to directly communicate with end users to help increase the probability of a dealer/installer sale.
To satisfy that need a 12-month (with monthly prizes) sweepstakes campaign was initiated to attract new prospects, increase brand awareness, grow the subscriber list, and drive traffic to the dealer locator tool. To drive traffic to the sweepstakes mini-site Google AdWords was used with geo-targeted pay-per-click ads.
The result was pretty impressive considering only Google Adwords was used.
