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What is augmented reality [AR]?

What is augmented reality [AR]?

Augmented reality or AR refers to a highly interactive experience of the environment of the real world. In augmented reality, the objects that lie in the real world are readily enhanced by perceptual information generated by computers. The perception is many times generated across many sensory modalities, which include auditory, visual, haptic, olfactory, and somatosensory.

To state in simpler terms, AR happens to be an enhanced version of the real world achieved via using different digital visual elements, sound, or other sensory stimuli. AR has become extremely popular over the past few years and, at present, happens to be a growing trend among different organizations involved in business applications and mobile computing, to be specific.

By |2022-04-06T05:23:42+05:30April 6th, 2022||Comments Off on What is augmented reality [AR]?

About the Author:

Shipra Garg is a tech-focused content strategist and copywriter specializing in Web3, blockchain, and artificial intelligence. She has worked with startups and enterprise teams to craft high-conversion content that bridges deep tech with business impact. Her work translates complex innovations into clear, credible, and engaging narratives that drive growth and build trust in emerging tech markets.

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